Wednesday, April 27, 2011

Pharmacrotics - When death is just a side-effect.

This little video sums up nicely the attitude of big Pharma "look great - be dead".
In it we see a hapless Middle-aged woman risking terminal illness to calm her
Psoriasis, which is a genetic skin problem caused by an acceleration in the growing
and shedding of new skin. There is no cure and it can only be treated.

With lines like "These may be signs of a rare, potentially fatal brain condition" or
"Stelara may increase your risk of cancer" you'd have to wonder what kind of
person would take this shot. An uninformed one. A poor soul who might not have
seen the advert or read the insert becuase they trust their Dr and are driven by
constant itching rather than just trying to look good for a high-school reunion.
Just like a work collegue who ended up being rather ill. They know it's poison
but still market it.

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